Today's post is for all you fashionistas out there! I will be talking about my top 5 fashion tips for a London fashionista, so I hope you all enjoy and read on...
London is arguably the fashion capital of the world. We have given the world style pioneers such as Cara Delavigne, Kate Moss and Alexa Chung, as well as A-list designers including Henry Holland, Vivienne Westwood and Alexander McQueen.
In London, fashion is everywhere. From the red trousers and mismatched cravats of Sloane Square, to the kooky hats and androgynous chic of Shoreditch, and the experimental offerings of Central St Martin’s College.
With so much stylish inspiration around, fashionable Londoners are spoilt for choice. Follow our five top fashion tips to make sure you stay in style no matter what city life throws at you.
1. Invest in a great coat
It is a sad reality that London is miserably cold for at least half the year, and no matter how on-trend your outfit is, it is going to be covered up by a bulky coat most of the time. So why not let your coat do the talking by investing in a statement designer piece which will last season after season?
It’s true, designer coats aren’t cheap – you could easily spend £1000 on a wool mix number – but in terms of cost-per-wear, the math adds up. Think about it – what other item of clothing are you going to wear day in, day out for up to six months of the year? And if you choose a classic style, you can simply put it in storage for the summer and take it out again next autumn. Head down to Harrods in Knightsbridge. You can’t go wrong with a peacoat, princess collar or military style coat, but avoid seasonal trends such as the cocoon, as these will date faster than you can say “winter is coming”.
2. Investigate charity shops
Charity shopping is every stylish Londoner’s guilty secret. It is cheap, fun and unpredictable – you never know what you’re going to discover. The best thing about charity shopping is that it’s so cheap, you can afford to take a few more fashion risks. Experiment with a mini cape or a cloche hat – if they don’t work for you, at least you’re only out a few pounds.
The best charity shops are the ones in wealthy areas. Check out Red Cross on Buckingham Palace Road, or the Oxfam at Notting Hill Gate and spend a couple of hours rummaging through the rails – you may pick up a designer piece for next to nothing, or even a celebrity cast off.
London Fashion Week is held twice a year – February (to showcase the year’s Autumn/Winter collections) and September (for the Spring/Summer collections). Fashionistas flock from around the world to check out the latest offerings from big names such as Matthew Williamson, Temperley London, House of Holland, Erdem and Burberry Prorsum. If you haven’t received your front row invite, don’t panic. There are usually a few last minute tickets available on the day, and failing that, you can watch most of the high profile shows on YouTube.
To spot emerging talent, make sure you attend the graduate fashion shows. The most famous of these is the Central St Martin’s end of term fashion show – Kate Moss and Naomi Campbell famously modelled for Stella McCartney’s graduate runway show in 1995, and more recent graduate discoveries include Gareth Pugh, Michael Van Der Ham and Christopher Kane.
4. Keep a recurring salon appointment
Your hair and makeup form the basis of your style, yet so many of us are guilty of neglect. The easiest way to keep your mane in top condition is to book a recurring appointment at your salon and keep it! Treat it like it’s the most important client meeting of the month, black out the time in your diary and your hair will thank you.
If you have hair extensions, get them replaced frequently and treat the ends to a deep condition between appointments – specialist salons such as Vixen and Blush London sell a range of products for human hair extensions, and can advise on your specific needs.
5. Find your dream flats
No, I’m not talking about property here, as that is beyond most London fashionista’s wildest dreams - I mean flat shoes. Even the most stylish Londoners know that it is impossible to walk around the city in heels all day, every day. There are times when your feet simply need the comfort of a well-made flat shoe, but you don’t want to have to compromise your style in the name of comfort. Luckily there are plenty of fashionable flats on the market today. Try Ancient Greek Sandals for a gorgeous selection of summertime strappy sandals; Russell & Bromley on Regent Street are great for fashionable brogues (Alexa Chung is a huge fan of their ‘Chester’ brogues), and dance-wear firm Bloch on Dury Lane do the softest, sweetest ballet pumps you’ve ever seen.